Pure Life Surf School

Pure Life Surf Instructors

Our Surfing Instructors go through a comprehensive surfing instructor training program. Every Pure Life surf instructor is CPR First Aid certified. No other Surf School in our area has such has such a specialized training program and not to mention such a quality skilled staff. Our surf instructors are passionate to share the stoke and joy of surfing. Our staff are also amazing human beings comprising of teachers, musicians, nurses, college students and are great mentors. Our Pure Life surf instructors have years of surfing experience and knowledge to be able to help achieve your surfing goals.

Instructor Training

Phase 1

The first and most important phase of their training is being certified in CPR and learning valuable life saving skills. Our instructors are constantly training and conditioning themselves. They are dedicated watermen and women who love and take their jobs very seriously.

Phase 2

The second phase of their training they learn the fundamental break down for beginner surfers and have hands on experience through our training program. After hours of surf instructor training they are prepared to properly teach, coach and instruct people how to surf.

Phase 3

The third phase of their training is how to properly coach and mentor kids in our summer surf camp. Working with kids is a great gift that comes with great responsibility. Kids are sponges that soak everything in. All of our instructors are awesome role models and are great people. They are trained on a basis that emphasizes positive reinforcement and group collaboration. They challenge their kids to challenge themselves by having the time of their lives surfing.

Meet Our Founder

LJ Kuzmovich

LJ Kuzmovich

Surf Instructor & Founder, Pure Life Surf School

LJ grew up and lives in Daytona Beach, FL. He has been surfing and traveling the world for a majority of his life. He graduated the University of Central Florida majoring in Business Administration. LJ started Pure Life Surf School after being inspired by the “Pura Vida” positive and healthy lifestyle of Costa Rica. LJ wanted to combine “Pura Vida” which translates to Pure Life and the passion of teaching people how to surf to make Pure Life Surf school.